Jeff Potter is no stranger to the hockey industry in the Greater Toronto Area. Not only is Jeff an expert skate sharpener and hockey equipment consultant for both individuals and teams, he serves on the board of directors for the Stop Concussions Foundation and is a voting member of the Canadian Standards Association.
A Beginning in Hockey
A hockey enthusiast since playing as a young boy, Jeff has been heavily involved in the sport both on and off the ice. Jeff’s passion for hockey followed him to Daytona Beach in 1992 where he found himself announcing for the Daytona Beach Sun Devils and discovering his talent of sharpening and repairing ice skates.
Jeff partnering with a fellow hockey expert to open The Hockey Source, a South Daytona area hockey sports store, marked the beginning of him sharing his skate sharpening and repair talents with the general public. Before moving back to Toronto in 1996, Jeff and his business partner both coached championship winning Midget and Men’s league hockey teams.
Perfecting His Craft
Hired as a skate sharpening and fitting expert at Just Hockey, Toronto’s leading hockey sports equipment store, Jeff further honed his skate sharpening skills and became an expert in skate profiling and blade alignment. Trained by Bob Allen from Maximum Edge, Jeff perfected his skills and started working on the skates of professional hockey players.
National Sports caught wind of Jeff’s reputation as an expert in hockey equipment and skate maintenance and recruited him to oversee 18 sports stores and train their skate sharpeners.
Jeff works directly with coaching staff to determine and solve key skating performance issues experienced by players. Jeff’s thorough and holistic approach has garnered the attention of prominent coaches and skating coaches across the country.
In the past, Jeff has been the skate sharpener and assistant for the Toronto Roadrunners, Missisauga Ice Dogs under Greg Gilbert and Orangeville Crushers under Dale Hawerchuk, as well as for girls hockey teams in Etobicoke and Oakville.
Today Jeff continues to support hockey teams and is the equipment manager and skate sharpener for girls Midget to Intermediate AA Toronto Aeros, and has served as the trainer for the Stop Concussions Tour to Australia the last two years in a row.